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Barbie was founded in 1959 by Ruth Handler, a mother and visionary entrepreneur, whose inspiration for Barbie came from watching her daughter project her dreams and aspirations onto paper dolls. Recognizing a gap in the market, which only offered baby dolls for girls to imagine themselves as caregivers, Ruth invented the fashion doll category with a three-dimensional doll that girls could use to imagine their future selves.

Ruth’s philosophy behind Barbie was that through the doll a little girl could be anything she wanted to be and that she has choices.

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