Simon’ Dolls, Toys & Gifts understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested when you sign up for an account with us.

  1. Definitions and Interpretation 

In this Policy the following terms shall have the following meanings:  

“Account”means an account required to access and/or use certain areas and features of Our Site;
“Cookie”means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of our Site. Details of the Cookies used by Our Site are set out in Part 14, below; and
[“Cookie Law”means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003
  • Information About [Us] OR [Me]

Our Site is [owned and] operated by Simon Farnworth, trading as Simon’ Dolls, Toys & Gifts, a Sole Trader 

Address: Unit 46920, PO Box 6945, Islington, London, W1A 6US, UK

Data Protection Officer: Simon Farnworth.

Email address:

Postal address: As Above.

  • What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

  • What Is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

  • What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

  1. The right to be informed about our or collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 10.
    1. The right to access the personal data we hold about you. Part 9 will tell you how to do this.
      1. The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 10 to find out more.
      1. The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 10 to find out more.
      1. The right to restrict (i.e. prevent) the processing of your personal data.
      1. The right to object to us using your personal data for a particular purpose or purposes.
      1. The right to withdraw consent. This means that, if we relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
      1. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
      1. Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 10.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about [our] OR [my] use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. [We] OR [I] would welcome the opportunity to resolve your concerns [ourselves] OR [myself], however, so please contact [us] OR [me] first, using the details in Part 10.

  • What Personal Data Do You Collect and How?

Subject to the following, [we] OR [I] do not collect any personal data from you. [We] OR [I] do not place cookies on your computer or device, nor do [we] OR [I] use any other means of data collection.

[Our] OR [My] Site collects certain information automatically, including your IP address, the type of browser you are using, and certain other non-personal data about your computer or device such as your operating system type or version, and display resolution.

If you send [us] OR [me] an email, [we] OR [I] may collect your name, your email address, and any other information which you choose to give [us] OR [me]. For the purposes of the Data Protection Legislation, [We are] OR [I am] the data controller responsible for such personal data.

The lawful basis under the Data Protection Legislation that allows [us] OR [me] to use such information is article 6(1)(f) of the GDPR which allows [us] OR [me] to process personal data when it is necessary for the purposes of [our] OR [my] legitimate interests, in this case, the proper operation and functionality of [Our] OR [My] Site. [If you contact [us] OR [me] as described above, you will be required to consent to [our] OR [my]use of your personal data to contact you. In this case, [our] OR [my] lawful basis for using your personal data will be article 6(1)(a) of the GDPR, which allows [us] OR [me] to use your personal data with your consent for a particular purpose or purposes.]

  • How Do You Use My Personal Data?

Where [we] OR [I] collect any personal data, it will be processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. [We] OR [I] will comply with [our] OR [my]obligations and safeguard your rights under the Data Protection Legislation at all times. For more details on security see Part 7, below.

As stated above, [we] OR [I] do not generally collect any personal data directly from you, but if you contact [us] OR [me] and [we] OR [I] obtain your personal details from your email, [we] OR [I] may use them to respond to your email. The other technical data referred to above is necessary for the technical operation of [Our] OR [My] Site [and will not normally be used in any way to personally identify you].

Any and all emails containing your personal data will be deleted no later than 30 days after the subject matter of your email has been resolved and no other personal data will be retained for any longer than is necessary.

[We] OR [I] will not share any of your personal data with any third parties for any purposes [other than storage on an email and/or web hosting server].

  • How and Where Do You Store My Data?

[[We] OR [I] will [only store your personal data] OR [store some of your personal data] in the UK. This means that it will be fully protected under the Data Protection Legislation.]


[[We] OR [I] will [only store your personal data] OR [store some of your personal data] within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the Data Protection Legislation, the GDPR, and/or to equivalent standards by law.]


[[We] OR [I] [may] store some or all of your personal data in countries that are not part of the [European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein)] OR [EEA]. These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that [we] OR [I] will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows:

[[We] OR [I] store your data with [external third parties] OR [an external third party], as detailed below in Part 8, that [are] OR [is] based outside of the EEA. The following safeguard[s] [is] OR [are] applied:

[[We] OR [I] will only transfer your personal data to third countries whose levels of data protection are deemed ‘adequate’ by the European Commission. More information is available from the European Commission.]


[[We] OR [I] use [specific contracts with external third parties that are] OR [a specific contract with the external third party that is] approved by the European Commission for the transfer of personal data to third countries. Contracts like this require the same levels of personal data protection that would apply under the Data Protection Legislation. More information is available from the European Commission.]


[Where [we] OR [I] transfer your data to a third party based in the US, the data may be protected if they are part of the EU-US Privacy Shield. This requires that third party to provide data protection to standards similar to those in Europe. More information is available from the European Commission.]]

Please contact [us] OR [me] using the details below in Part 10 for further information about the particular data protection mechanism[s] used by [us] OR [me] when transferring your personal data to a third country.]

Personal data security is essential to [us] OR [me], and to protect personal data, [we] OR [I] take the following measures:

  • limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
  • procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where [we are] OR [I am] legally required to do so;.
  • Do You Share My Personal Data?

[[We] OR [Iwill not share any of your personal data with any third parties for any purposes, subject to the following exception[s].

[If [we] OR [I] sell, transfer, or merge parts of [our] OR [my] business or assets, your personal data may be transferred to a third party. Any new owner of [our] OR [my] business may continue to use your personal data in the same way that [we] OR [I] have used it, as specified in this Privacy Policy (i.e. to communicate with you).]

In some limited circumstances, [we] OR [I] may be legally required to share certain personal data, which might include yours, if [we are] OR [I am] involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.]

  1. How Can I Access My Personal Data?

If you want to know what personal data [we] OR [I] have about you, you can ask [us] OR [me] for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 10. [To make this as easy as possible for you, a Subject Access Request Form is available for you to use. You do not have to use this form, but it is the easiest way to tell [us] OR [me] everything [we] OR [I] need to know to respond to your request as quickly as possible.]

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover [our] OR [my]administrative costs in responding.

[We] OR [I] will respond to your subject access request within 21 days and, in any case, not more than] one month of receiving it. Normally, [we] OR [I] aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date [we] OR [I] receive your request. You will be kept fully informed of [our] OR [my] progress.

  1. How Do I Contact You?

To contact [us] OR [me] about anything to do with your personal data and data protection, including to make a subject access request, please use the following details [(for the attention of Simon Farnworth:

Email address:

  1. Changes to this Privacy Policy

[We] OR [I] may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if [we] OR [I] change [our] OR [my] business in a way that affects personal data protection.

Any changes will be immediately posted on [Our] OR [My] Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of [Our] OR [My] Site following the alterations. [We] OR [I]recommend that you check this page regularly to keep up-to-date.

This Privacy Policy was last updated on 10th June 2020.

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Your one-stop collectibles shop for dolls, toys & gifts, all perfectly suited for kidults and kids alike!



January 16, 2022

Always a superb service from Simon. He is helpful and responsive and has a lot of very hard to find items for sale. He is my go to seller for all things American Girl Doll and life has been much easier since I started shopping with Simon. Very highly recommended.



January 15, 2022

Nice and helpful



January 7, 2022

Absolutely 5 star in every way. The most helpful person, goes above and beyond. Superb communication, delivery and quality. Simon sourced toys for us from the USA and had them shipped over. Personal, bespoke service. Can trust implicitly to get what you need and deliver in super condition



January 4, 2022

Great service with a personal touch. ⭐️⭐️⭐️⭐️⭐️


Merlusca Ana Maria

December 28, 2021

Everything was nice packed and the dolls were like I expected to be.Thank you very much for you good quality I will definitely order again.



December 23, 2021

Excellent service and rates on very rare collectables .


Liz Bond

December 23, 2021

Great find, really happy with my purchase, will definitely be shopping with them again



December 22, 2021

Great service! Received notification of shipping and tracking number. Everything was well packaged and requested feedback after. Very pleased with my order. Thank you!



December 16, 2021

Great selection of dolls at affordable prices and quick service each time I’ve purchased. Highly recommended.


Em Louise

December 15, 2021

What can I say about Simon’s Collectibles that would do his site justice? Simon is the most wonderful, caring and honest person you’ll probably ever chat too especially in doll sales. He stocks dolls that you’d only be able to buy if you’re in specific clubs or have to pay ridiculous prices on eBay and know that what you’ve ordered you’re going to get and he delivers on time. He has the best customer service manners, prices and even offers a loyalty scheme!! It doesn’t get much better than that! But truly, I’m super happy I found his store, I’m super happy I got to chat to him about dolls and I do and will continue to recommend his store to everyone.


Emma W

December 15, 2021

Simon has the best shop and the best customer service! He stocks items we can’t necessarily buy without being in a specific club or pay way over the price on eBay. All in all it’s a brilliant shop which I recommend to everyone! I guarantee you’ll get the best service ever and you’ll be back to place more orders, just like me!


Andrew Cox

December 15, 2021

I've never had a problem buying from Simon's Collectables . He always gets back to me quickly, when I have any questions . A truly personal service .



November 21, 2021

Excellent place to get things that are no longer on other site.


Sam Millard

November 17, 2021

Good service and communication


Wendy Dirks

November 6, 2021

As usual, I have nothing but good things to say about Simon's Collectibles' service. I was kept notified continually about the progress of my preorder and it's delivery, it arrived in perfect condition. I love being able to find these dolls that are difficult to acquire here in the UK and I'm so glad I found this shop!



November 5, 2021

Great shop particularly if you are looking to purchase toys that are hard to come by (especially from other countries) Good communication, prices very good and they offer a reward scheme I was able to buy something that was sold out everywhere else


Maria Tosto

November 2, 2021

Really great Seller fast shipping great dolls


Rimma Kravchenko

October 26, 2021

The package was sent quickly and arrive fast. I will come back for more purchases! Excellent service!


Ann Rushworth

October 18, 2021

Quick secure delivery - great packaging. Great items at fair prices



October 16, 2021

Fab service from Simon!



October 14, 2021

Great communication and fast shipping. Very happy.


Michael Mursanow

October 1, 2021

Simon is always a pleasure to make business with. Swift replys & speedy delivery & perfect packaging make it a winner. I very much appreciate the philosophy of collecting orders instead of sending them out as they come in. Our environment could do with some more of you. 👍🏻


Daniel Mauricio

September 22, 2021

You guys did a great job to protect the products from getting damage and the fashion dolls is in great condition so thank you!


Sarah pacifico

September 22, 2021

This is a great shop with personal service.


julie douglas

September 17, 2021

Fantastic service and really fast delivery time. I am over the moon with my purchase of a Molly American Girl doll. She is lovely. I would highly recommend Simon's Collectibles and will certainly order from Simon's again in the future.


Karen Stokes

September 15, 2021

Excellent service Fabulous items, well packaged and a speedy delivery, great communication, five stars all round!!


Grace Arthur

September 15, 2021

I have bought several.times and can highly recommend Simon's Collectibles. The American girl items I have bought are very fairly priced. Delivery is quick and goods are well packaged. Excellent communication and the added bonus of a loyalty scheme.


Hollie Pearson

September 15, 2021

Amazing service and wonderful deals for the products. I especially enjoy the rewards program. I’ve ordered several dolls and outfits from Simon and wouldn’t change to anyone else to supply my AG goods. Thank you x



September 15, 2021

Great products and fab service.


Stephen hughes

September 15, 2021

Excellent all round.


Terina O'Driscoll

March 20, 2021

Simon responded quickly to my questions and was very helpful and knowledgeable. The item arrived very well packaged and within 48 hours! Would 100% recommend and will definitely return for further purchases as from what I have researched, Simon has the best prices by far. Thank you for making a birthday special 😊


Elaine Wade

February 27, 2021

Great customer service , prompt delivery


Carol Ions

January 30, 2021

Fab customer service, my daughter is vv happy.


Louise Aitken

January 27, 2021

After discovering you on the American Girl UK fb page my daughter was desperate to get something new for her AG dolls. We ordered Nanea’s School outfit, AG World Traveler in France with Souvenirs and AG Chinese Takeout set. Everything arrived today and was well packaged. Thanks for such great service, I have a delighted daughter and we will definitely be ordering again! 😊


Vicky Cooper

November 13, 2020

Quick delivery and great communication. Thank you. 🎅🏼


Andymy Andrei Teican

November 8, 2020

Great service, professional, good prices. Recommend 100%


Rogier Corbeau

November 8, 2020

Great shop and service and good prices !!!

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